Rado is a Swiss luxury manufacturer of watches, with headquarters in Lengnau, Switzerland. It is noted for its use of scratch-proof materials, a field in which it is considered a pioneer.
Watches accentuate the personality of an individual. Amongst the top notch brands producing classic and luxurious timepieces, Rado watches have earned a special reputation for themselves with their futuristic technology. These timepieces are extremely popular for their sleek, fashionable and sophisticated style and ultra-rugged functionality. These elegant timepieces exude volumes of beauty blended with vibrance and class. These timepieces are not only chic in their designs, but they also speak of power and are equipped with exciting features. The popularity of these watches has been due to their innovative techniques and fine designs. The brand strictly follows their tagline “If we can imagine it, we will” and uses its imagination to create excellent timepieces.
Rado now has markets in more than 150 countries. The company started its business in 1917 and was originally named as Schlup and Company and in the same year it launched its first collection of watches under the brand name Rado. In 1962, the Rado diastar collection was launched, which was the first scratch proof watch of the world.
In 1983, Rado happened to become a part of the reputed SMH group which was later on known as Swatch group in 1998. The company created the first timepieces making use of rare and hard materials, such as tungsten, titanium carbide, lanthanum and ceramics. They made use of sapphire crystal in designing their watches, which was something new to the watch making industry at that period of time. The company released their first set of ladies timepieces in 1996. With their splendid timepieces, the company has added many awards to its credibility. It won the Good designer award in 2002 and 2005.