We believe in people, not products.
Matching a watch to a wearer is something we’re passionate about. A timepiece should serve as a natural extension of your persona and there is a watch out there to suit every personality and lifestyle. Our philosophy is to focus as much on the buyer as the product, taking the time to understand your interests, hobbies and unique style to select the watch that is just right for you. Whether you’re all about value, you want a watch that wows or a brand that tugs at your heartstrings because it’s the one your grandad wore, we’re here to assist with our exceptional, personal service delivered by our passionate and knowledgeable staff from the moment you walk in the door, and forevermore.
Our Guide to Selecting the Perfect Piece
Not every watch uses the same mechanism to create the movement of the hands to keep time. Quartz watches use a battery or are electronically powered and are highly accurate for telling time. They are generally more affordable but there are high end quartz watches that feature precious metals and gemstones that make them striking and valuable.
Mechanical watches utilize the gradual mechanical unwinding of a mainspring to advance the hands and unsurprisingly, they are intricate and created by master craftsmen making them the choice of premium watch brands. Mechanical watches can either be wound manually or, as is more common in modern luxury watches, have automatic movements powered by the motion of one’s wrist. It’s this manual element which causes these pieces to lose a certain amount of time compared to their electronic counterparts. This isn’t necessarily a negative, though, and this feature is in fact regarded by watch enthusiasts as a mark of utmost elegance – an indicator of the intricate craftsmanship involved. The more complex the movement, the higher the price of the watch.
Most watch brands source their movements from specialist movement manufacturers. Only a handful of watch brands make their own in-house movement, which is the result of extensive research and development as well as investment by the brand. An in-house movement is considered a desirable feature in the watch world and is likely to increase the price of the watch.
Watches come in myriad materials but the most striking, prestigious and valuable are made from precious metals: 18 carat white, yellow or rose gold or platinum, often set with gemstones. When selecting a material it’s important to consider your lifestyle. Gold is softer than stainless steel, so although it’s beautiful, it’s not as practical and stainless steel wins for a durable, everyday option and for a sportier look, choose the high-tech titanium, carbon and ceramics which are very light, but more expensive than stainless steel.
Maybe you’re after a bit of both – a dash of indulgence that’s still practical. Some brands combine materials to provide versatility and aesthetic appeal.
Your watch will need to suit your style and where you’ll be wearing it.
Size matters and watch case sizes (measured as the diameter of the case) vary from around 20mm for ladies’ watches up to gents’ oversized watches of around 50mm.
Obviously, the size depends on the statement you want to make. There is a trend towards larger watches and although the standard ladies’ size is around 26mm, sizes traditionally made for gents are being worn by females with cases of between 36 and 40mm.
Recent years have also seen an increase in the average gent’s watch size, too. Whereas, traditionally, these were between 30-36mm, a large array now falls within the 40mm and bigger range.
In terms of practicality, pieces used for diving or those including sporty chronographs are larger, while a dress or fancy watch would be smaller and profile is also a consideration. A bulky watch, for example, might look great in a t-shirt but be impractical with fitted sleeves or cuffs.
At the end of the day, we suggest choosing the size most appropriate for your wrist.
Your choice of bracelet or strap also vastly impacts its overall aesthetic. For a sleeker, more refined look, a strap choice while a bracelet makes more of a statement and often has a more sporty appearance. Leather straps do fade and need replacing, but this makes it simple to refresh your watch or change its style regularly.
A good quality watch will withstand a splash or make it through the rain unscathed. However, if you intend on submerging it, it’s vital you take a look at the resistance rating beforehand. This resistance is expressed in meters and can be found on the case back or dial.
It’s also crucial you be careful when interpreting this measurement. Generally, the indication is based on static water test resistance. Simply put, it refers to the watch not being moved while in the water. A piece with a rating of 30 meters should be fine in rain but should not be submerged. Anything from 50 meters upwards is generally more durable, but this depends on the severity of conditions.
If you plan to swim with your piece, also remember that while the watch case may be adequately rated, a leather strap is not designed for the water and it will need to be replaced if it receives substantial water damage.