Montblanc celebrates Ramadan featuring two young creative talents from Jeddah making their mark in their respective fields – actress, artist and scriptwriter Sarah Taibah and composer, singer and songwriter Hamza Hawsawi.
The Maison opens a window into the reflective moments of two young adults bringing their art to life. The campaign brings a fresh perspective and enriches a genuine storyline, unveiling personal moments lived simultaneously by the two protagonists. Sarah and Hamza are seen from the beginning until the end of their respective creative process, musing on the stories they wish to capture through written word.
The story reveals Jeddah’s historical Al Balad District known as ‘’the Bride of the Red Sea’’ and second largest city of Saudi Arabia, with fascinating history that spans thousands of years of civilisation. Once the beating heart of the city with stories stretching back to the seventh century, Jeddah provides an evocative and traditional architectural backdrop for Sarah and Hamza as they immerse themselves into their art.
Culminating in a warm and uplifting final scene that captures the essence of community in Ramadan, Sarah and Hamza unite in the company of friends to share food, music, and precious connections.
The original soundtrack for the campaign is composed by Hamza, and weaves traditional and contemporary sounds to provide the perfect musical expression of the story.
Franck Juhel, President of Montblanc Middle East, India and Africa commented: “Creativity and storytelling, whether through music, the spoken word or writing, is one that Montblanc appreciates and supports around the world. Through this new season of Montblanc Ramadan campaign, we are delighted to showcase the depth of regional creativity and its young talents and inspire people to write their own stories.”
Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Maison first revolutionized the culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories: writing instruments, watches, leather goods, new technologies and accessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style. As part of its on-going commitment to elevating and support those who strive to leave their mark, Montblanc continues to assert its encouragement of education programs around the world and initiatives that inspire people to express their full potential.
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