Store Location    Careers    Contact us    About us
HomeROLEXWATCH BRANDSACCESSORIESNEW RELEASESSERVICESWATCH BUYING GUIDE
WATCH BUYING GUIDE
› BUYING A WATCH

There are so many choices of watches available to a consumer. The World's Finest philosophy is to find out what is important to you, so that we can give the correct advice and ensure that you are happy with your purchase in the long run. Whether you are a pilot, a businessperson who travels, someone with an active lifestyle, a person with high profile social engagements, or it could be that you are a collector or that retaining value is important or that they would prefer a watch that looks impressive around a boardroom table or sparkles in a coffee shop - or you could be all of these - luckily there is a World's Finest watch for each scenario.

When choosing a watch, you may want to consider the guidelines below.

Movement

Quartz watches are electronic watches that use a battery. They are generally more common, are inexpensive and are very accurate when it comes to keeping time. Certain brands do manufacture high end quartz watches that feature precious metals and gemstones, which can take the price upwards.
 
Mechanical watches are considered the top end in watchmaking. These movements use the gradual mechanical unwinding of a mainspring to advance the hands. The are either manual wound, or more commonly in modern luxury watches have automatic movements that are powered by the movement of your wrist. Because these watches are mechanical, they will lose a certain amount of time when compared with the electronic accuracy of quartz watches. Rather than a negative, this feature is generally regarded by watch enthusiasts as an indicator of the intricacy of the craftsmanship required of the watchmaker to produce these movements. The more complex the movement, the higher the price of the watch. 
 
Most watch brands source their movements from specialist movement manufacturers. Only a handful of watch brands make their own in-house movement, which is the result of extensive research and development as well as investment by the brand. An in-house movement is considered a desirable feature in the watch world and is likely to increase the price of the watch.



Materials

The most striking and expensive watches are made of 18 carat white, yellow or rose gold or platinum. If you are looking for a serious piece that exudes status and wealth, then these are the options to consider. Watches that are set with precious gemstones will also be made of these materials. On a more practical note, gold is softer than stainless steel and isn't well suited to sporty activities.
 
For a durable everyday watch stainless steel is a good option. There are also other high-tech options for a more sporty look- like titanium, carbon and ceramics, which are all very light, but more expensive than stainless steel.
 
If you can't decide, some brands now combine materials to give you more versatility in one watch. 


Style
 
Style is always a matter of personal taste and watch styling will also depend on how you would like to wear and use the watch.
 
These days, the size of the watch has become a major consideration in styling. Watch case sizes (measured as the diameter of the case) vary from around 20mm for ladies watches up to gents oversized watches of around 50mm. 
 
The "standard" feminine ladies size is around 26mm, with some ladies choosing to wear "midsize" watches of around 31mm for a bolder statement. The "boyfriend watch" trend has ladies wearing oversized watches that are traditionally made for gents with 36-40mm cases.
 
Traditionally in the watch world, most gents watches were around 30-36mm. In recent years the average size of gents watches has grown, with a large variety now available around the 40mm case size and bigger. Generally speaking, divers watches and more sporty chronographs are executed in bigger cases, while dress watches are smaller. In addition to considering the case size of a watch, you should also consider the profile - a large bulky watch may look great in a t-shirt, but it may not be practical to wear with fitted sleeves and cuffs. At the end of the day, you should choose a watch size that is appropriate for your wrist - you will see that there is a range of sizes that will suit you best. One person may achieve the "oversized" look with a 42mm, while another may go up to 48mm.

The choice of bracelet or strap can also significantly change the look of a watch. A bracelet will generally lend the watch a larger more sporty appearance, while a strap will appear more sleek. Remember that leather straps will fade over time and need to be replaced, but that will give your watch a new appearance again.



Water Resistance

Most good watches will withstand a splash or survive a rainstorm, but take note of the water resitance rating of a watch if you intend on submerging it under water. The water resistance of a watch is expressed in metres and usually appears on the caseback or dial. Be careful when interpreting this measurement as it is based on a static test of water resistance - in other words the watch is not being moved. A watch with a rating of 30 metres will endure a splash or rainstorm, but should not be submerged. A watch that is water resistant to 50 metres can be used for swimming and diving watches are rated from 100m and up, depending on the severity of the conditions it will be exposed to. 
 
If you plan to swim with your watch, also remember that while the watch case may be adequately rated, a leather strap is not designed for the water and it will need to be replaced if it receives substantial water damage.

 
BREITLING